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Managing Business through
Human Psychology
“A Handbook for Entrepreneur”
Written by: Ashish Bhagoria
An entrepreneur, visualizer and conceptualizer ...................................................
Basics of Psychology and
Management
“The mind is its own place, and in itself can make a
heaven of Hell, a hell of Heaven.” - John Milton
It’s not that easy but it’s not that difficult
too. Yes, if you follow the basics of
understanding human psychology, the
success comes to you. No matter the
business is small or big, it is always
managed by humans. Machines and
Technology are tools, again; managed by
humans. Every human has emotions and
feelings, which create desires. To fulfill
these desires one reacts differently to each
situation. At the back of the mind, it is
always heart that controls it. If we learn to
manage humans, we can manage the
entire business process as management
is, above all, a practice where art, science,
and craft meet.
The Management Cycle in any business
process broadly includes:.............................
Phase 1: Importance of
PIE - Planning, Initiation
and Execution
“Small deeds done are better than great deeds
planned.” - Peter Marshall
Planning, as a prima facie is the base for
any successful venture. Good plans shape
good decisions. Without planning we
cannot achieve success. A business plan
is the blue print of our activities. It must
be drafted carefully. Planning is required
at every stage of business and every
entrepreneur start business with one or
many plans. Unless we have definite,
clear-cut goals, we may not be able to
realize the maximum potential that lies
within us and we might encounter
failures. Actually, it happens when our
plans do not get matured. The
disappointment we face makes us realize
the strong need to understand the reasons
of failures. While making a plan we must ........................................

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Keywords: business;ebooks;human psychology
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